Landing pages and Mini Sites.

Landing pages are basically quick presell pages that vendors offer their affiliates, they serve
many purposes and most times a landing page is going to convert for you much better than
straight aff linking from ads to the main site. These pages are usually designed with SEO in
mind, HOWEVER: We STRONGLY recommend you change the title, some meta tags, and some
text on the page, I’ll explain why shortly.

This product has various landing pages for you to use and customize. If you still don’t get it: We
do our best to attract affiliates to help us sell Project Wealthy, and we need to offer them all types
of marketing material to get them selling with minimal effort. In addition to the main site, we make
great little one page sites that affiliates point their traffic and ad campaigns to, that landing page
has their affiliate link and ID attached to the links so when they click fom the landing page to the
main site, we know exactly which affiliate sent the traffic.

If a sale is made, both the affiliate and the product owner will know where and how the traffic got
there. Some landing pages are amazing and others will just not convert. We recommend using
landing pages that are attractive, short, sweet, and have amazing calls to action to click through
to the main site.

How to use them: The best thing to do is to download all the landing pages a vendor offers,
optimize them all with your own affiliate links and seo tricks, and upload them to your
servers/hosting space. Now submit those pages to as many SE’s, directories etc. as possible.
Though it’s not mandetory it will obviously make most sense to grab a domain name
(godaddy.com $2.99) that is relevant to the product, and forward your domain name to your main
landing page.

If the product your are promoting does not have a landing page, you will have to create your own.
Take some of the graphics and text/colors/fonts/etc. from the vendor page and utilize them into
your own powerful one page call to action. Make sure there is a continuity in design, and do not
try to sell them anything yet, do not show price points, simply get them OFF the page quickly
and onto the merchants sales page.
Monetizing Intermissions
Looking after my own products and promoting others: I can confidently say this.
1. If you find a profitable system with adwords via direct linking, you will soon get bumped (i hate
that!). Superaffiliates can smell a successful campaign a mile away.
2. Landing pages have MANY pros and few cons, for the products I run, my best affiliates
convert with the landing pages that i premade, which they changed re text/meta/seo, and some
now place higher than the main site for certain keyphrases organically.

If done correctly your landing page should:
a) Get you long term results if you take the time to change up the meta/seo and submit those
pages to se’s. There is a whole chapter on SEO etc. if you haven’t read it yet you’ll love it.
b) Utilize a social bookmarking tool on your landing pages, it may go viral without you knowing
or having to do anything.
c) Allow you to get a domain name and forward it for your own sub-branding, and not competing
with the main .com in sponsored listings.
d) Well made langing pages are not meant to keep the customer on them, they are meant to
quickly get visitors onto the merchant site. Look for landers that are not long pitches but quick
effective intermission pages.
e) More control over the content, keys, presentation, tricks etc.
f) Allow you to throw in your aweber (explained in the ‘email marketing’ chapter) or other forms
for follow up/list collection.
g) Easier tracking/analytic abilities if you make multiple landers w/their own sets of ads.
h) If a product offers more than one landing page in their affiliate section, I recommend grabbing
them all, changing them all to your own keys and submitting them all to se’s, why do one if you
can double/triple test your campaign.

Monetizing Intermissions cont’d
I have actually made over 90% of my sales with the use of effective LP’s on both my own
campaigns promoting cb products, as well as watching how my affiliates work on my products.
The ones that succeed are the ones that indeed utilize both, however the ones that stick around
are usually the ones that use landers (because they see more sales).

Some believe that landing pages get penalized by google and you get a low quality score on
your ads because it is only a single page without much content. The best workaround is to make
a 3 step pre-sell - so on landing page 1 you intro the product with a call to action link that goes
to page 2, here you tell them a bit more about the info, perhaps a video/audio/flash demo, and
have another call to action and link to page 3, here you tell them how much this product is going
to help, what advantages there are and your most important call to action link will now point them
to the merchant site. IF the free info and step by step you’re giving them is put together well, you
can literally presell the customer so well that they won’t even read the entire vendor site and just
scroll to the ‘buy now’ button to order.

You will notice that most ClickBank products pretty much follow the same formula, most are very
long sales pitches that follow a sequence of important information, testimonials, offers, bonus
material and powerful close. These pages are usually designed and written by professional and
expensive copywriters. Why? Because often the sales letter will be more powerful than the
product itself, so vendors realize that getting into the minds and emotions of their customers is
important.

There is a science to it, psychology and reaction play a big roll, and this money pulling, reaching
for your wallet influence is very important for the customer to absorb. SO, in my opinion it is still
better to get your traffic and customers OFF your landing page quickly with a great call to action
to the merchant site, chances are you will not be as good at the whole sales pitch as the vendor
and their team.

Take action
Even if you do not have hosting or have not picked a product yet, please complete this action to
understand how to maximize your landing pages.

1. Please pick a CB product that offers a landing page now, download and open it.
2. Inspect the page, look at all the SEO and meta-tags, re-arrange them with your own tricks and
target new/better keywords, try to outdo the vendor with their SEO.
3. Add some customization to it, if you have Aweber, put a form on the page. Make sure the
lander has a social bookmarking tool, if it does not - install one.
4. Now that you have one page mastered, make a backup copy. Now starting again, create your
first two or three-step call to action. Make two-three pages, and get creative with how you’re
going to entice your visitor to click through them and onto the merchant site.
5. Review, refine, double check links, seo, etc. Once all is complete, if you have a hosting plan
upload the pages to your server and check everything again in a live online environment.
6. If you’ve done everything correctly, point your .com or dns to this page, and proceed to submit
the pages/domains to as many SE’s as possible.

The sooner you start to build landers, the more experience you will have and the better your
knowledge base will be for future products. To truly maximize landing pages it does not take
much effort, and most of the work is usally already done for you.
Thank you for reading this chapter and if you are ready to proceed please open the next eBook.

To your success!!
Norb Czufis
NC Media
Project Wealthy